Unit Price: EUR 1,930.00
Total: EUR 1,930.00
plus 19% sales tax/VAT to EUR 1,930.00: EUR 366.70
Delivery: License key by e-mail
Language: English, German, Spanish, Italian, French, English, German, Italian, French, and Spanish
MM4XL, Marketing Manager for Excel, fosters strategic thinking in business decision-makers. It is a software program for Excel designed by marketing experts, statisticians, and mathematicians. MM4XL works in five languages – English, German, Italian, French, and Spanish. This new release introduces new analytical tools while existing tools have been enhanced. Among the tools available in MM4XL: Risk Analysis, Decision Tree, Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). Moreover, two kinds of quadrant analysis (bubble maps with labels), extremely helpful in marketing, are also built into the software.